Specialists in Young Skin
The skin of babies and young children is 20% to 30% thinner than an adult's skin. This means that the skin’s ability to act as barrier is reduced, making the skin less resistant, especially sensitive to chemical, physical and microbial influences, prone to drying out, and more sensitive to UV. As specialists in young skin, we are committed to having the best products for babies and young children.
All in on New Zealand
We’re proud kiwis. New Zealand and New Zealanders have shaped who we are - beauty, diversity, natural, friendly and fun. We want to instil these values in our products, while supporting our communities and promoting sustainability through our business. Our products are manufactured in New Zealand by the country's leading cosmetic chemists and made in accordance with New Zealand’s world-leading, trusted regulatory regime guaranteeing safety and quality.
Who we are
Krissy, Rob, Felix & Aart
We're a busy little family that loves exercise, nature and spending time with family and friends. Felix keeps us busy and it's his precious young skin that inspired us to find better products for him and our world.
Marie & Dougal
I'm a busy young marketing professional, specialising in baby products, social media and customer engagement. I'm passionate about the outdoors and enjoy exploring both NZ and abroad with my partner Ben.
Rosie, Oscar & Lily
I'm a new mum who loves pilates and the outdoors. I’m an interior designer by trade, with a background in hospitality and commercial interiors. Eccentric husband keeps me busy!
Ingredients are Important
We’re all about natural, organic ingredients. But we’re also about quality and effectiveness. We’ve worked with New Zealand’s leading cosmetics chemists to develop products that combine the best organic ingredients available with other high quality ingredients to make products we trust to protect the sensitive skin of our young children. These are our key philosophies when it comes to choosing our ingredients….
Our products have been checked, audited and certified by Biogro, New Zealand’s leading organic certifier. That means they are without genetic modification (GMO's), the routine use of synthetic pesticides or herbicides, the long term sustainability of their production has been considered and the rural communities involved have been united and empowered along the way.
Natural & Organic is Best
We use organic ingredients whenever possible as we believe organic is the best way to protect sensitive young skin.
No parabens, sulphates or nasty chemicals like that. We wouldn’t put these on our kids, so we won’t put them on yours!